Regions Bank on Wednesday announced the appointment of Todd Nelson as head of Regions Home Improvement Financing, reinforcing the bank’s commitment to expanding a growing consumer lending platform supporting contractors and their homeowner customers nationwide.
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“Regions’ relationships are built on much more than approvals and rates. They’re built on trust, service and long-term success.” –Todd Nelson, head of Regions Home Improvement Financing
Regions Home Improvement Financing (HIFi) operates nationally, supporting nearly 8,000 home improvement contractors with fast, flexible financing solutions for homeowners. The service enables contractors to offer financing at the moment of purchase for projects including HVAC installations, renovations, roofing, pools and other indoor and outdoor improvements. Since the inception of its predecessor company, the home-improvement lending organization has served more than 1.3 million borrowers.
Nelson brings over 25 years of experience building and scaling multi‑billion‑dollar consumer lending portfolios, leading fintech and bank partnerships, and expanding national distribution strategies.
Strong Experience, Solid Fit:
“Todd’s leadership experience in specialty and point-of-sale lending makes him the ideal choice to guide the next phase of growth for Regions Home Improvement Financing and add value for the contractors and larger businesses using this financing to serve their homeowner customers,” said Kate Danella, head of Consumer Banking for Regions Bank. “Along with mortgages, home equity loans and lines of credit and refinancing, HIFi lending is another way we’re increasing the value of homes and serving our communities as the home lender of choice.”
Meeting Growing U.S. Demand for Home Improvement Financing
Across the U.S., rising home values, limited new housing supply, and longer homeownership durations are driving increased investments in existing homes. Regions’ point-of-sale financing model allows homeowners to secure funding quickly while enabling contractors to receive timely payments to complete projects efficiently.
“What attracted me to Regions was the opportunity to lead an amazing business that has great relationships with contractors and manufacturers nationwide, and delivers meaningful growth for their businesses,” Todd Nelson said. “Backed by the strength of a leading regional bank, our strong contractor network and national scale, our goal is to make financing simple and trustworthy so contractors thrive, homeowners feel confident and communities prosper.”
A Strategic Advantage Within Regions Consumer Banking
Regions views home improvement financing as a core pillar of its Consumer Banking growth strategy, complementing its offerings in mortgages, home equity loans and lines of credit, and refinancing.
“Regions Home Improvement Financing gives the bank a powerful competitive advantage,” Nelson added. “It connects customers with Regions at critical moments. Further, we’ve seen it deepen relationships with existing clients – including Commercial Banking clients who are thrilled Regions offers such a valuable service.”
Combining Fintech Innovation with Bank-Scale Stability
Nelson highlighted the platform’s unique ability to blend startup-type innovation with the trust, structure, compliance and scale of a regulated financial institution.
“Operating within a bank doesn’t slow growth, it strengthens it,” Nelson said. “Regions’ scale and reputation allow us to innovate responsibly while delivering consistent value to contractors, homeowners and shareholders.”
Under his leadership, Regions Home Improvement Financing will continue investing in technology enhancements across underwriting, servicing, sales and operations to reduce friction, manage risk and improve customer and contractor experiences.
People-First Leadership and Long-Term Growth
Nelson cited Regions’ people-first culture as a key differentiator.
“When you take care of the associates who serve customers, exceptional outcomes follow,” he said. “My focus is on clarity, alignment and empowering teams to help deliver sustainable growth.”
And with Regions Home Improvement Financing’s national footprint, trusted contractor relationships and increasing consumer demand, the business is poised for continued, disciplined growth.
“Regions’ relationships are built on much more than approvals and rates. They’re built on trust, service and long‑term success. That’s another way we help differentiate Regions Bank in the marketplace,” Nelson concluded.
About Regions Home Improvement Financing
Regions Home Improvement Financing is a national point‑of‑sale home-improvement lending service supporting homeowners through a network of nearly 8,000 contractors across all 50 states and the District of Columbia. Its predecessor company was launched in 2002 and was acquired by Regions Bank in 2021. The business, later renamed Regions Home Improvement Financing, enables consumers to receive efficient and effective financing options for a wide range of home improvement needs.
About Regions Financial Corporation
Regions Financial Corporation (NYSE:RF), with $161 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates more than 1,200 banking offices and more than 1,750 ATMs. Regions Bank is an Equal Housing Lender and Member FDIC. Additional information about Regions and its full line of products and services can be found at www.regions.com.
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