Disney CEO Josh D’Amaro to welcome creators to the Walt Disney Studios lot; President and Chief Creative Officer Dana Walden to deliver opening night remarks

BURBANK, Calif., Sept. 3, 2026 /PRNewswire/ — Today, Disney and creator Jon Youshaei announced additional speakers for Created in LA, adding Dude Perfect, The Try Guys, Jordan Matter, Adrian Per, Dhar Mann, and Oscar-winning Chief Creative Officer of Walt Disney Animation Studios Jared Bush to the lineup. The announcement also includes new programming details for Chief Marketing and Brand Officer of The Walt Disney Company Asad Ayaz. They join previously announced speakers including Zach King, AdamW, Jenny Hoyos and Sam Eckholm.

Created in LA will open on September 17 with a red-carpet premiere highlighted by the debut of an original video from Sticks on the El Capitan Theatre’s big screen. Titled “The Technoblade Movie,” the project serves as a tribute to one of the most beloved creators. Sticks is a filmmaking and digital creator duo with 1.2M in social reach that has emerged as a rising voice in the next generation of creator-led entertainment. The screening marks the first time in the theater’s 100-year history that it will host a premiere of this kind.

Dana Walden, President and Chief Creative Officer of The Walt Disney Company, will kick off the creator premiere at the El Capitan Theatre on September 17. On September 18, Chief Executive Officer of The Walt Disney Company, Josh D’Amaro, will take the stage at the Walt Disney Studios lot, gathering storytellers at the place where Walt Disney’s vision of creativity and innovation all started.

New Speakers and Session Details

Adrian Per | Outsmart the Algorithm: More Content, Less Burnout
As one of Instagram’s Top 25 creators in 2025, Adrian Per has been praised by Instagram CEO Adam Mosseri as “one of the most influential creators on the platform.” In this talk presented by Adobe, Adrian gives a masterclass on his creative process, how to be original, and increase your quantity of posts without losing quality or burning out.

Asad Ayaz | Your Next Big Project with Disney
Most creators have bigger ambitions than their next upload. They want to direct a feature, star in a series, build a world that outlives the channel. Asad Ayaz, Chief Marketing and Brand Officer of The Walt Disney Company, will show the real paths creators are taking into Disney right now — scripted series, features, brand campaigns — and how creators can take their content to another level with Disney, too.

Dhar Mann | From Script to Screen: Inside Dhar Mann’s Creative Process
Few creators are as prolific as Dhar Mann. In his 125,000-square-foot studio, he has over 65 sets and 10 crews filming at once to post five TV-length videos per week. It’s a scaled machine unlike any other on YouTube, dedicated to uplifting the world by creating stories and experiences that help people feel seen and connected. In this session, Dhar breaks down how he went from filming videos in a studio apartment to building his own studio — and exactly how he takes a video from script to screen.

Dude Perfect | How to Build Your “Perfect” Team: 17 Years, 62M Subs, Same Dudes
Whether it’s your next collab or co-founder you’ll create with, finding the right people is everything. Dude Perfect knows that better than anyone. After 17 years, they’re still growing — 62 million subscribers, $100M investment, and an 80,000 square foot HQ. Join the Dudes — Cory Cotton and Garrett Hilbert as they break down their biggest moments, most crucial decisions, and how they split up roles to build one of YouTube’s biggest channels—and companies.

Jared Bush | Storytelling Spontaneity: When to Throw Out Good Ideas for Great Ones
Chief Creative Officer for Walt Disney Animation Studios Jared Bush has written or directed many beloved blockbusters, including Moana, Encanto, Zootopia, and more. He’ll break down his storytelling process, what actually happens behind the scenes, and how to pursue great ideas.

Jordan Matter | Winning IRL: Why 87,000 Fans Came to Our Event
Jordan didn’t get to 37 million subscribers by posting more. He posted differently. Together with his daughter Salish, they get 390 million longform views a month and brought 87,000 fans to their meetup — the biggest creator event in North American history. In this session, he walks through the rules and tips they follow to turn views into true fans and customers.

The Try Guys | How to Make Shows, Not Just Videos
Most creators just make videos But the Try Guys make great shows: Eat the Menu, Without a Recipe, Killer Dinner and more. With over 5 billion views and 12 years of experience, Zach and Keith break down their creative process step-by-step so any creator can apply to their content.

About Created in LA
Created in LA is an exclusive two-day experience created by Jon Youshaei and presented by Disney that brings together some of the world’s top creators for a first-of-its kind program exploring the future of content, influence and storytelling. For more information visit [insert TWDC blog post link] and https://created.la/

About The Walt Disney Company 

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international entertainment and media enterprise that includes three business segments: Entertainment, Sports, and Experiences. Disney is a Dow 30 company and had annual revenue of $94.4 billion in its Fiscal Year 2025.

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